Niina Ratsula - Entrepreneur, author, researcher and coach.

Entrepreneur, Speaker, Academic researcher

Responsible influencer of the year 2019

My Story

We will always need the basic components of a good governance – policies, training, monitoring, etc – but those become pointless if we don’t have a culture that supports doing the right thing – even when no one is watching. A true culture of integrity is the result of people voluntarily choosing to do the right thing, instead of following the mandatory compliance controls and laws only because they “have no other choice”. We are all responsible for creating and maintaining the culture for the people we work with: It’s all about us – how we talk, what we decide, what we say and do – and what we leave unsaid and undone.

The Culture of
Doing The Right Thing

We all want to do the right thing. And yet we keep finding ourselves from the situations that goes against our values.

Where you can find me

I work in various arenas with a mission to do the right thing in business.

I am the co-founder of Nordic Business Ethics. We host EthicsTalk podcast and publish Nordic Business Ethics survey, with a mission to promote responsible business conduct throughout Nordics.